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Unique perspectives about domain names, branding and online commerce.

Highly Valuable. Highly Underrated.

Domain names are a core foundational piece of the Internet. While a domain name has to point to an IP address to resolve, it is the domain name (not the IP address) consumers remember and companies market. There are over 100 million domain names registered around the world by brands, organizations, individuals and more. Some even own tens of thousands.

We look at domain name data from many sources. Our findings show movements, patterns, trends and all kinds of interesting things. Some results are quite entertaining. Others show a colossal waste of money. A few can even predict the future.

Using these findings we often publish unique perspectives about domain names, branding and online commerce. All 3 of these topics are intertwined today more than ever.

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